The Essential Guide to
Understanding and Funding Senior Care
About the Co-Authors
Jules Hicks
Jules Hicks is an author, entrepreneur and retired from her corporate marketing career to become a senior care advocate who lives in The Colony, Texas (a suburb of Dallas, TX).
The inspiration to jump into the Senior Living space was a result of Jules’ experience watching and helping her mother manage her grandparent’s transition into Senior Care as their Power of Attorney. After going through all of that stress and guilt, they decided to use their professional experience to build Aunt Ida’s House, Inc. to improve that transition for other families.
Jules enjoys gardening, bird watching, woodworking, traveling, hiking and tasting craft beer with her husband. She and her husband, Jase, live with their three dogs, Goober, Morty and Schmidt. Goober is a rescue Greyhound and Morty and Schmidt are small terrier mixes rescued from local shelters.
Ben Rao
Ben Rao is an author, serial entrepreneur, business coach, philanthropist and senior care advocate who lives in Lee's Summit, Missouri (outside Kansas City, MO).
Ben experienced first-hand the emotional and financial struggle that families face when he was unexpectedly confronted with the reality of transitioning his own father into senior care. He was challenged by the lack of direction and resources available for a process that nearly all of us will eventually need to go through. That experience inspired Ben to use his personal and professional experience in the long-term care industry to help families transition their loved ones into senior care.
Ben enjoys traveling, biking, hiking, and outdoor adventures - he tries to visit at least two national parks every year. He lives with his wife, Rhonda, and their two children, Maddy and Charlie, in a renovated historic building that was once the Lee's Summit Hospital and the Dayton Hotel in Downtown Lee's Summit. He also developed Lee's Summit's first entrepreneurial incubator and shared office space in a formerly vacant post office. Ben works there alongside his trusty sidekick, Charlie dog, a border collie who has gone to the office with him every day for the last 10 years.